We value knowledge as a society. We encourage our citizens to educate themselves, or at least that was the prevailing wisdom passed down for generations. Go to school, get a job. The more school you went to, the better job you could get, and along with it, a better salary. It’s still the prevailing thought pattern, although things are changing rapidly.

There are more entrepreneurs now than ever before and generations Y & Z are creating new ways of earning income that are location free, socially responsible and lifestyle driven. Bravo!

Still the prestige of a PhD or Doctorate degree is hard to beat, and yet knowing makes no difference? Let me explain. For example, I know that I need to some cardio in order to manage my creeping cholesterol level. I know that if I eat right and exercise, I will lose weight. But I don’t, not always, anyway, and I know it! I even recognize when I’m choosing not to exercise or eat well. Sigh.

Knowing is not enough; we must apply. Willing is not enough; we must do. – Van Goethe

What works is accountability. Everyone has a hard time keeping promises to themselves, but it’s a lot easier when there’s someone “out there” that can keep you honest.

We still have to watch out for the phenomenon where we let each other off the hook, so that we too can be let off the hook, when it’s our turn. What we need is to make a specific request of each other, as a committed listener.

By the way, you all have that permission with me. If you see something, say something! I take it all as an opportunity to learn and grow. Even though it hurts sometimes, like the few times I’ve gotten negative reviews from guests at the Dome Asylum. It takes me a minute to deal with my emotions before I can respond, but I look at everything that is shared with me and am grateful for the feedback.

But back to knowing makes no difference. That’s not to say that knowledge doesn’t matter, but the knowledge that matters most comes from your experience in the school of life. No matter how prepared you are, how much you know, it doesn’t make it any less scary to do something new.

For example, I deferred to my business partner who had an MBA, but he pointed out that even though he had studied business, he had never started, or run one before. We can do our due diligence, create a complete business plan, and have all the background research done to support a new endeavor and still be frozen by fear. Knowing makes no difference. You still have to jump and that is scary.

So get some support! You don’t have to do this, or anything really, alone.

For me, accountability often looks like sharing my intentions to people I speak with in conversations I have over time. Then like seeding clouds or reaching The Tipping Point, there comes I time where I have to put up or shut up in order to not be one of those people who is always talking about doing something, but never gets it done. That’s not who I am! And I’m guessing it’s not who you are either. Look, we already found each other!

When I’m really out to bring my game to the next level, I put myself into a structure to support my actions. What kind of accountability do you have in place? How can I support you?